Some of the best & latest Wendy’s v/s McDonald’s Cases!
Smile, please: it's Wendy's V/S mcDonald's !
In today’s hectic life, when a person scrolls social media, 95% of the time, it is when he is bored or needs to freshen up his mood. Humour is the best marketing tactic to grab the attention of your customers and target audience, and Wendy’s is always on the ball whenever it comes to making its people smile!
Have a look at how Wendy’s reels off this content every time.
Wendy's Twitter roasting, especially Wendy's v/s Mc Donald's, will make you laugh like a drain.
- The freshness of Wendy’s can be seen just through its bio on Twitter which says, “We like our tweets the way we like our fries: hot, crispy, and better than anyone expects from a fast food restaurant,” and I think there is a sense of humor that is clever.
- Earlier this year, Wendy’s advertised their crispy hot fries through billboards in Chicago for promoting its fries. The recipe for their fries got a slight change in August. The fries will stay crisp for 30 minutes after being removed from the fryer. Now the billboards surely advertised their fries. You can say a little bit more of more! So the advertising goes like this “hot and crispy fries don’t arch, just sayin’.” Oh oh! McDonald’s logo has an arch. Everyone does advertising for their business but what Wendy’s did is only some people’s cup of tea—getting humor+ advertising+, taking the risk of calling out competitors.
You must wonder how Wendy’s gets saved every time it calls out McDonald’s for Wendy’s v/s McDonald’s war.
The most important reason behind this is their engagement with their audience. Even if the McDonald’s fans ridicule them for their tweet, they still give witty and humorous replies to their trolls. If you go through any of their tweet or Instagram post, you will find Wendy’s responses to almost every comment and tweet. It is also one of the essential key factors in their increasing followers on social media.
Learn From Competitor's Mistakes, and Grow with your learnings!
- Remember when McDonald’s tweeted that it would start using fresh beef in all Quarter Pounder burgers and wait? McDonald’s “Caught Red-Handed” by MC Donald’s “best friend” Wendy’s. So the tweet goes like this, “Today we’ve announced that by mid-2018, all Quarter Pounder burgers at the majority of our restaurants will be cooked with fresh beef”, and Wendy’s asked on behalf of the nation,” .@McDonalds So you’ll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend”. Wendy’s is quite a good learner, as we can see from its tagline, ” Quality is our recipe”.
- On August 17 2022, Wendy’s announced its “sleek” new global restaurant design just after McDonald announced its new restaurant design in US and UK. The new global restaurant design will have a Delivery pick-up window, Mobile order pick-up shelving, new kitchen design for more efficient and chaos-free work. Keeping an eye on your competitors doesn’t mean you are copying. It is part of marketing analysing. I think it’s a brilliant move.
Analyzing your competitors gives you an outlook on how a particular change will impact a business’s growth before you change your strategy. I think it’s kind of “Hard work but smarter”.
Wendy’s has excellent Social media reach because of its high engagement with its audience and customers. With so much competition, A customer can get thousands of similar products like yours. Why would he choose your brand of product? Today customer wants loyalty, satisfaction and a sense of connection with your brand. For more marketing strategy examples read our previous blog on marketing strategies by Walter White As Heisenberg.